Our online selection includes around 900 premium food, household, and cosmetic products, of which over 100 are developed in-house. We put love and care into our work, using the best ingredients to create high-quality products for our consumers.

We pride ourselves in our high standards to consistently deliver our products in the best condition possible by carefully monitoring them within our storage facilities.

We are happy to offer wholesale options to Happy Natural products for retailers and importers worldwide.

Happy Natural is one of the six divisions within Nakayama Co., Ltd, a company with over 70 years of business experience. Nakayama Co., Ltd. wholesales food to restaurants and the service industry and retails food and other goods through two online stores. Moreover, Nakayama Co., Ltd. designs, prints, and manufactures flower labels, polyethylene packages for flowers and vegetables, as well as a variety of product labels and stickers. Our multi-faceted business model strives to make the lives of our customers easier and happier.

Corporation Name

Nakayama Co., Ltd.

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Store Name

Happy Natural

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Founded on

April 1, 1950

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Number of employees

105

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History

April 1950 - The company was founded and started selling paper packages and sugar for sweets under the name “Nakayama store”.

Feb 1957 - Nakayama store started selling school lunches.

Nov 1960 - The polyethylene package division was launched and initiated sales.

Apri 1973 - The delivery center in Midorigaoka, Ena, was built.

July 1973 - The business was expanded to Nagoya dekimachi area, Aichi prefecture.

Aug 1978 - “Nakayama store” was incorporated into Nakayama Co., Ltd.

Aug 1983 - The Nagoya sales division was created in Nagoya dekimachi area, Aichi prefecture.

Oct 1995 - Nakayama Co., Ltd. surpassed 10 million yen in working capital, achieving the status of a mid-cap corporation in Japan.

March 2007 - Nakayama Co., Ltd. obtained the environmental management systems ISO 14001 certification.

April 2007 - Nakayama Co., Ltd.’s real estate division was founded.

Dec 2009 - The Happy Natural online store was established and it started operations.

May 2020 - Nakayama food online store was launched.

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Happy Natural’s goals

To develop and promote earth-friendly products.
To develop natural products used in the cleaning of rice bran.
To develop natural cosmetics using organic ingredients.
To promote natural products in cooperation with organic and natural food manufacturers.
To promote “Asahi rice”. Asahi is an ancient variety of rice that has not been subjected to artificial crossbreeding.

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Greeting from Happy Natural’s Owner

Our mission is to contribute to our customers’ HAPPY NATURAL life.

Be Healthier and Happier.

Happy Natural owner,
Miho Tanaka

Having experienced four home births and childrearing, I learned the importance of natural foods and a chemical-free lifestyle. Through this experience, I realized what we eat affects our physical and emotional well-being. Eating naturally is essential for our health. However, I believe that being happy is the most important thing in our life. Therefore, I named my brand “Happy Natural,” not “Natural Happy.”